A guide to generating and nurturing insurance leads- Leveraging digital communications

For any business to thrive, one must learn how to generate effective and profitable leads. With the insurance industry in particular, generating leads is crucial to having a sustainable business.

India is becoming increasingly digital, with a conscious effort to encourage greater mobile phone & internet usage throughout the country. Leveraging online communications & building a strong digital presence can be key to maintaining momentum when growing your insurance business.

Build a strong digital presence to generate and convert more leads:

  1. Your Website

The first thing to consider is having a landing page or a website that people can go to in order to contact you or learn more about your business. With tools like Wix and Squarespace, you can have a good, functional website ready in a matter of moments without having to spend too much money or time. However, if you are short of time and are too busy, you can reach out to professionals who can help you make a website 

Once your site is published, create pop ups and “lightboxes” that help you collect data from your website visitors. Building a database of email IDs and phone numbers and reaching out to this list strategically will help you effectively convert leads into sales.

  1. Email Marketing

Tools like Wix Shoutout or Mailchimp are handy for creating customised emails and sending them out to your database within a matter of minutes. Mailers can be sent out once a week as newsletters with information to keep your prospects informed and interested, along with educational content that focuses on the benefits of buying certain policies.

  1. Social Media

Once your website is up and running, use social media strategically to build a strong online presence so that people will know where to find you. Facebook, LinkedIn, Quora and Instagram are useful as you can connect with people there and keep pushing out content related to your business. If you are focusing on a particular niche, say health insurance or car insurance — use these social platforms to showcase your knowledge and build credibility as well as push out content related to those particular niches. Build an audience over time. People who are interested in your knowledge and content WILL reach out to you, especially if the information you put out there is good and useful.

  1. Advertising

Online advertising is a brilliant way to generate leads and drive traffic back to your site, especially with targeting features provided by Google and Facebook. You can choose to target new potentials through interest based audiences, or target specifically those who are already on your email database, making your customer acquisition possibility much stronger and your sales pitch all the more relevant.

  1. Messenger Services:

Always be accessible to your prospects and your clients. Use messenger services like Facebook and Whatsapp to keep the communications strong. When you are easy to reach, it is always noticed and appreciated by all.

  1. Reap the benefits MintPro through our mobile app:

With the click of a few buttons on your smart phone, you can now very easily grow your business with us. You can also get POSP certified or have new team members get certified using our online learning platform through our app.

Over 15,366+ insurance & finance professionals are already are using our platform.

Read more on how to create your digital presence

Read more about how to generate insurance leads

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