Then Diwali festival is a long drawn affair where celebrations start early and continue even after the main day of Diwali. Every day, which comes before and after Diwali, symbolizes something different and has a different meaning. So, you can use the symbolism of these different Diwali days to sell mutual funds for different needs. Let’s understand how –
- Day 1 – Dhanteras
Dhanteras is the day to worship ‘Dhan’ which means wealth. Dhanteras is the day when buying gold is considered to be auspicious and so many people invest in gold coins, gold ornaments and other gold investment avenues. On this day, Gold ETFs (Exchange Traded Funds) and Gold mutual funds can prove to be a good investment choice for your clients. Instead of investing in physical gold, they can invest in gold mutual funds and ETFs which provide returns that are similar to the price movement of gold. So, you can sell these gold oriented investment avenues to your clients that match their investment preferences. You can also sell the Gold Mintpack which gives your clients a readymade gold investment portfolio.
- Day 2 – Naraka Chaturdashi or Choti Diwali
This day is the day that falls a day before the main day of Diwali. On this day, elders worship Diyas and pray for prosperity for the whole family. On this day, you can motivate your clients to gift their parents mutual fund investments. Your clients can start investing in a mutual fund scheme for their parents’ secured future. Alternatively, they can motivate their parents to start a regular SIP in their name so that they can maximize their retirement corpus.
- Day 3 – The main event – Diwali
This day is the day when the actual Diwali festival is celebrated. On this day Goddess Laxmi and God Ganesh are celebrated and people give gifts to their loved ones. What if the gifts are re-imagined this Diwali?
You can motivate your clients to gift mutual fund investments to their loved ones instead of gifts in cash or kind. Your clients can open a SIP mutual fund scheme in the name of their loved ones which can be continued for building a considerable corpus. Alternatively, they can invest in one lump sum in a preferred mutual fund scheme and gift this investment to their family for creating wealth for the family’s goals.
- Day 4 – Govardhan Puja
A day after Diwali, Govardhan Puja is conducted at households where, once again, Diwas are worshipped. Incidentally, this day would fall on 15th November, a day after Children’s Day. Children can, therefore, be the highlight of this day and you can educate your clients to start an investment in the name of their children. An investment started early would help your clients build up a considerable corpus for their children when they grow up and need funds for higher education. Your clients can pick suitable mutual fund schemes for investing towards their children’s future or they can even take the help of the Child MintPack which has been specifically designed to create savings for the child’s future.
- Day 5 – Bhai Dooj
The last day of Diwali celebrations marks the celebration of brothers by sisters. This day sisters treat their brothers to a wholesome meal and gifts and show their gratitude. Sisters can give brothers a mutual fund scheme so that they can inculcate the habit of saving. Brothers, on the other hand, can also thank their sisters and gift them with a mutual fund investment to help them save for their financial goals and dreams.
Gifting sweets, home décor items, gadgets, etc. are a thing of the past. The modern day world has evolved and the gifting habits should do so too. It is your duty, as a financial advisor, to educate your clients about the innovative idea of gifting mutual fund investments to their near and dear ones. They can easily invest in mutual fund schemes online (which is important in the given times) without having to visit a shop. Moreover, mutual funds would also help their loved ones in creating a suitable corpus for their financial needs. So, this Diwali, do something new for yourself as well as for your clients.
